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The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. Seller Inventory AAC Seller Inventory M Book Description Condition: New. Seller Inventory n. Never used!.
Media Management in the Age of Giants: Business Dynamics of Journalism
New copy - Usually dispatched within 2 working days. Seller Inventory B Dennis F. Publisher: University of New Mexico Press , This specific ISBN edition is currently not available.
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View all copies of this ISBN edition:. Synopsis About this title The emergence of giant media corporations has created a new era in mass communications. From the Author : This is the second edition of a popular college journalism textbook, updated with new developments in the media industry. From the Back Cover : "With clarity, precision, and wisdom, Dennis Herrick remembers what many J-schools forget: that not even the most polished editorial skills prepare journalists for the day they cross over into management.
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In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists. Additional Product Features Dewey Edition.
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Most relevant reviews. Textbook for Strategic Communication at the University of Iowa This book was written by a former University of Iowa professor as a textbook to be used within the College of Journalism and Mass Communication. Best Selling in Nonfiction See all. Unfreedom of The Press by Mark R.
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Media Management in the Age of Giants
This site will be maintained by the author as a companion to the printed book, with updated news developments in media management, a collection of case studies not found in the book and other related information. Faculty, students, or on-the-job media managers who have questions about the book or the site are welcome to herrick unm.
Faculty members can click here for an "Instructor's Manual. Check regularly for updates to the textbook — details change quickly in media You're welcome to visit the book's blog.